Now... Build a Great Business: Seven Ways to Maximize Your Profits in Any Market

Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject—utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.)