True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

Edgar Papke. AMACOM, $29.95 (240p) ISBN 978-0-8144-3336-2
Speaker and executive coach Papke has written a small book that make two big claims for being first: “the first time a comprehensive framework is provided for exploring in a simple way how we all participate in the art of business” and “the first book to provide a measurable and observable approach to aligning the customer to a company’s culture and what makes this distinctive relationship work.” Papke’s approach, The Business Code™, is based on four prongs: the customer, brand intention, culture, and leadership. Though Papke’s thoughts on working through brand recipes—the nitty-gritty of what you want to promise your customer, through goods or services—are solid, more in-depth explorations of customer acquisition and retention, team alignment with a company’s higher goals, aligning cultures, and effective alignment actions simply parrot existing wisdom. The book is a respectable try, but trademarking a commonly understood business need like alignment does not turn it into a revolution. (Dec.)
Reviewed on: 10/28/2013
Release date: 12/01/2013
Open Ebook - 240 pages - 978-0-8144-3337-9
Compact Disc - 978-1-4690-2980-1
Compact Disc - 978-1-4690-2981-8
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