CRADLE TO CRADLE: Remaking the Way We Make Things
William McDonough, . . FSG/North Point, $25 (208pp) ISBN 978-0-86547-587-8
Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures—things like recycling or emissions reduction—are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach they've dubbed "eco-effectiveness": designing from the ground up for both eco-safety
Reviewed on: 02/11/2002
Genre: Nonfiction
Compact Disc - 979-8-200-13399-4
MP3 CD - 979-8-200-13400-7
Open Ebook - 1 pages - 978-1-4356-7979-5
Other - 208 pages - 978-1-4299-7384-7
Paperback - 192 pages - 978-0-09-953547-8
Pre-Recorded Audio Player - 978-1-61574-856-3