In Pursuit of Principle and Profit

Reder, no Quixote poking at windmills, here confronts substantive issues that trouble corporate leaders. ``How do we make a difference socially and still survive as a business? How do we minimize our impact on the environment and still make a profit?'' Tackling racial and gender discrimination, affirmative action, quotas, compensation systems, environmental matters and AIDS, the author (Investing From the Heart) calls on Americans to fulfill their obligations as citizens. Case histories (Mazda, 3M) enrich this stimulating, thoughtful study of contemporary ethical issues. (Sept.)