Reinventing the Wheels: Ford's Spectacular Comeback

Alton F. Doody, Author Ballinger Publishing Company $0 (135p) ISBN 978-0-88730-330-2
Business consultants Doody and Bingaman here recall the Ford Motor Co.'s stagnant, low-market situation in 1982 after Chairman Henry Ford II's departure. They ascribe the firm's first-place comeback against innovative foreign and domestic competition to a new, quality-oriented business philosophy that involved integration of formerly isolated divisions within the company (design, finance, supply, manufacture, marketing, etc.) and greatly increased employeeand even customerinvolvement. The turnaround centered on a four-year planning and production program for Ford's ``European-like'' Taurus mid-market line of cars, which eventually won ``car-of-the-year'' accolades. The silk-smooth prose reads at times like a luxury-car sales brochure, much being made, for example, of ``aerodynamic'' exterior styling (something known as streamlining a half-century ago). The authors link Ford's new success to the management-employee alliance, citing recent employee profit-sharing bonuses of $2000 or $3000. (Jan.)
Reviewed on: 01/01/1988
Release date: 01/01/1988
Paperback - 136 pages - 978-0-06-097293-6
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