Accidental Millionaire: The Rise and Fall of Steve Jobs at Apple Computer

Lee Butcher, Author Paragon House Publishers $19.95 (224p) ISBN 978-0-913729-79-3
Through the story of Apple Computer in California's ""Silicon Valley,'' Butcher, sometime editor of regional business magazines, traces the evolution of electronic computation from room-size vaccuum-tube units to the pinhead-microchip integrated-calculator circuits that now govern industrial communication. Apple was a classic shoestring, garage-based partnership, comprising a quiet genius (Stephen Wozniak) and an offbeat go-getter (Steven Jobs), which within three years came to be worth over $1 billion. Venture capital, publicity and a well-timed stock issue brought millions to Apple's principals, but as Butcher tells it the enterprise was ill-prepared for success. Haphazard management, poor marketing judgment and Jobs's abrasive personality, the author holds, led to internal chaos and dissension, with reciprocal executive screaming, employees in tears and parking-lot fist fights. Eventually, investors forced the appointment of a traditional executive from Pepsico, John Sculley; Wozniak lost interest, and Jobs, aged 30, lost out. Photos. 20,000 ad/promo; first serial to California Business. (September)
Reviewed on: 09/30/1987
Release date: 10/01/1987
Mass Market Paperbound - 978-1-877961-09-0
Paperback - 978-1-55778-143-7
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