cover image Thriving in the Shadow of the Giants: How to Find Success as an Independent Retailer

Thriving in the Shadow of the Giants: How to Find Success as an Independent Retailer

Eddy Kay. Armarium Press, $20 (136pp) ISBN 978-0-9707825-0-2

The discount superstore is ""the best thing to happen to [independent retailers] since they opened their doors,"" insists sales trainer and retail consultant Eddy Kay in Thriving in the Shadow of the Giants: How to Find Success as an Independent Retailer. That's because it forces them to concentrate on their best features: knowledgeable, friendly customer service and presentation. Kay offers advice for the frustrated retailer on training salespeople, implementing commission plans, decor and lighting, cost-effective advertising and, most importantly, how to compete with superstores' low prices. Throughout, he profiles successful independent retailers selling jewelry, hardware, electronics, model trains and more. ( Feb.)