cover image Found It: A Field Guide for Mom Entrepreneurs

Found It: A Field Guide for Mom Entrepreneurs

Jill Salzman. Piggott (SPU, dist.), $15 trade paper (122p) ISBN 978-0-9847532-0-8

Founder of The Founding Moms, Salzman provides business-bound matriarchs with a disappointingly slim and incomplete guide to growing a company while raising kids. She tailors her advice to anyone with two X chromosomes, offspring, and an idea, including those who have yet to act on their impulses, and those entrepreneurs who are struggling to monetize their endeavors. With limited success, she touches on big topics of entrepreneurship: business plans (which, apparently, you don't need), growth via delegation (e.g., shop the local high school for interns), support networks (e.g., "Brainstorming Buddies"), and tips for taking care of domestic concerns while pursuing business goals (including a quick-and-easy no-knead bread recipe). Rather than addressing the pressing issue of a working mom's guilt, Salzman suggests simply getting over it. Breezy chapters read like blog posts, and while the cutesy illustrations throughout provide moments of humor, and Salzman makes a good motivator, entrepreneurial moms should look elsewhere for serious advice. Illus. (Jan.)