International Business Expansion: A Step-by-Step Guide to Launch Your Company into Other Countries

Gioeli, an entrepreneur who has plenty of experience with multinational corporations, shares his vast knowledge on how and why to take a company global. Citing predictions that the U.S. share of the global economy will decline over the next two decades, he argues that international trade is the key to remaining competitive and viable. More importantly, Gioeli states that a company of any size can become a multinational. This step-by-step guide starts with analyzing potential markets and ends with planning to maintain growth. The author covers assessing a market’s size and the importance of understanding a different country’s economy, infrastructure, regulations, and employment and taxation policies. He also advises readers to create a graph or “competitive matrix” of the “competitive landscape” into which their company will have to fit. In addition, Gioeli covers managing cash flow, customizing products and services according to local demands, and networking in an unfamiliar country. Each chapter closes with a short but useful list of “Key Lessons.” To those hoping to not only stay competitive but grow, Gioeli makes it clear that international expansion is not a luxury but a mandate, and doable with the right guidance. [em](BookLife) [/em]