CONFRONTING REALITY: Doing What Matters to Get Things Right

Larry Bossidy, Author, Ram Charan, Author . Crown Business $27.50 (272p) ISBN 978-1-4000-5084-0

On the heels of their business bestseller Execution , retired Honeywell chairman and CEO Bossidy and corporate guru Charan take a step back and focus on the more fundamental issue of figuring out what to execute in the first place. The message is simple ("relentless realism"), and their solution is a return to the "ancient analytical tool" of a three-part business model that includes external realities (such as customer demand and industry conditions), financial targets (such as cash flow and revenue growth) and internal realities (such as operational and workforce capabilities). Bossidy and Charan use that model to analyze how companies such as EMC, Cisco and Sun reacted to the meltdown of the high-tech sector, and how Home Depot built efficiency, 3M reignited growth through innovation and Thomson Corp. restructured its focus. The book loses steam in the final quarter, getting repetitious but still managing to make a few familiar points feel fresh, some as simple as developing one's own "business savvy" and "need to know." The authors use the same winning formula as in their first book. The concepts are basic, the tone is conversational and the content is not unique, but sales of the previous book (600,000 in the U.S.; 1.5 million worldwide) and the authors' personal platforms virtually guarantee widespread attention in the business media and corporate sales. (Oct.)

Reviewed on: 09/20/2004
Release date: 10/01/2004
Genre: Nonfiction
Paperback - 288 pages - 978-1-84413-690-2
Compact Disc - 978-0-7393-1328-2
Analog Audio Cassette - 978-0-7393-1327-5
Peanut Press/Palm Reader - 134 pages - 978-1-4000-8288-9
Compact Disc - 1 pages - 978-1-4159-1316-1
Open Ebook - 272 pages - 978-1-4090-6476-3
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