GOAT: A Memoir

With a uniquely hip narrative style, gritty with plenty of heart, Land recounts what it's like to pledge a fraternity in order to gain his peers' respect and admiration. Complicating matters, Land has never recovered from an earlier assault, in which the trusting and naïve 20-year-old picks up two strangers in need of a ride, who proceed to rob, beat and abduct him. Traumatized, Land doesn't receive sympathy from police, who insist the kidnapping must be linked to wrongdoing on his part. His assailants, whom Land wryly nicknames "the smile" and "breath," are later captured, but the crime's emotional fallout dogs Land as he tries to move on, deepening his attachment to his younger, self-centered brother, Brett, who betrays him at every chance, including going after his fragile sibling's girlfriend. When Brett leaves for Clemson and joins a fraternity, Kappa Sigma, the author follows, thinking it will help him fit in with others and heal, but barbaric hazing rituals of humiliation and intimidation revive the phobias linked to his abduction. As the abuse against new pledges ("goats") continues, Land questions the value of the frat group's thinking, the surrendering of one's will to violence and his desperate need to belong, especially after another pledge dies of a heart attack following an intense round of hazing. In the end, Land, now 27, walks away from it all, reclaiming himself from his dark past and brutally bleak present. Immensely readable, Land's tough yet tender book speaks to the fears and isolation of young alienated adults with compelling power, candor and compassion. Agent, Bill Clegg. (On sale Feb. 17)

Forecast: A national print and radio campaign, ad blitz in the leading alternative media and an online outreach to students could make Land's book a hit with the college crowd and recent grads.