Click: What Millions of People Are Doing Online and Why It Matters: Unexpected Insights for Business and Life

Bill Tancer, Author . Hyperion $25.95 (221p) ISBN 978-1-4013-2304-2

Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith's Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media. Everyone from marketing managers who want to know how much power social networking sites wield in the online market to political pollsters trying to decipher the disconnect between exit polls and election results would be advised to heed his research. Witty and invaluable in its insights, this book is destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer, i.e., your friends and neighbors. (Sept.)

Reviewed on: 07/14/2008
Release date: 09/01/2008
Genre: Nonfiction
Paperback - 304 pages - 978-0-00-727783-4
Compact Disc - 240 pages - 978-1-4013-9031-0
Ebook - 978-1-4013-9291-8
Open Ebook - 240 pages - 978-1-4013-9533-9
Portable Document Format (PDF) - 236 pages - 978-1-4013-9290-1
Compact Disc - 5 pages - 978-1-4013-9030-3
Peanut Press/Palm Reader - 240 pages - 978-1-4013-9289-5
Ebook - 978-1-4013-9292-5
Downloadable Audio - 978-1-4013-9032-7
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