Planet Google: One Company's Audacious Plan to Organize Everything We Know

Randall Stross, Author . Free Press $26 (275p) ISBN 978-1-4165-4691-7

In this spellbinding behind-the-scenes look at Google, New York Times columnist Stross (The Microsoft Way ) provides an intimate portrait of the company's massively ambitious aim to “organize the world's information.” Drawing on extensive interviews with top management and his astonishingly open access to the famed Googleplex, Stross leads readers through Google's evolution from its humble beginnings as the decidedly nonbusiness-oriented brainchild of Stanford Ph.D. students Sergey Brin and Larry Page, through the company's early growing pains and multiple acquisitions, on to its current position as global digital behemoth. Tech lovers will devour the pages of discussion about the Algorithm; business folk will enjoy the accounts of how company after company, including Microsoft and Yahoo, underestimated Google's technology, advertising model and ability to solve problems like scanning library collections; and general readers will find the sheer scale and scope of Google's progress in just a decade astounding. The unfolding narrative of Google's journey reads like a suspense novel. Brin, Page and CEO Eric Schwartz battle competitors and struggle to emerge victorious in their quest to index all the information in the world. (Sept.)

Reviewed on: 07/14/2008
Release date: 09/01/2008
Genre: Nonfiction
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