Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value

Veteran venture capitalist Isenberg highlights entrepreneurial efforts happening around the world and offers problem-solving tips and encouragement for aspiring businesspeople at all stages of their careers. Debunking the myth that entrepreneurs must be young innovators, Isenberg provides some tough love about working hard, the necessity of focusing on profits, and the benefits of adversity. Isenberg effectively captures the varied landscape of new and innovative work, and inspiring stories and coverage of many different kinds of businesses fully support his premise. However, the book’s effusive tone can overwhelm the ideas: “Entrepreneurship... is part of the human experience. In this respect, it is similar to art, poetry, music, and storytelling.” In addition, dedicating only eight paragraphs to the contribution of women cannot help but be out of touch. The book may satisfy readers looking for a motivational kick-start, but it’s unlikely to stand out in the crowded marketplace. Agent: Jacque Murphy, Inkwell Management. (July)