cover image Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Kurt W. Mortensen, Author, Jim Bond, Read by Brilliance Audio $24.95 (0p) ISBN 978-1-4233-6409-2

Mortensen (Maximum Influence) draws on Howard Gardner\x92s research on multiple forms of intelligence and Daniel Goleman\x92s Emotional Intelligence to introduce his concept of \x93PQ\x94\x97the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and sales professionals, the author argues that the inability to command influence is a universal personal and professional dilemma; he makes a compelling case that teachers, social workers, parents and spouses can benefit enormously from the \x93respect power\x94 that accompanies finely tuned people skills. Mortensen invokes great communicators from Confucius and Thoreau to corporate CEOs to present PQ\x92s key components (\x93the five C\x92s of trust\x94: character, competence, confidence, credibility and congruence) and rewards (more sales and fruitful negotiations, higher incomes, happier relationships). Sections on mirroring and other nonverbal persuasion techniques are especially fascinating, and the author\x92s emphasis on developing self-knowledge as a crucial ingredient will inspire readers to determine their \x93purpose and passion.\x94 Mortenson\x92s insights are enriched by anecdotes, humorous illustrations, a persuasion IQ test and an accessible step-by-step structure. Simultaneously useful and entertaining, this book is a thought-provoking examination into developing a vital talent. (June)