Scale for Success: Expert Insights into Growing Your Business

“Starting a business is hard and scaling a business harder,” warns blogger Cavelle in her wide-ranging debut. In order to grow a business, an entrepreneur can’t do “more of what [they’ve] been doing,” but must find new methods. Cavelle’s suggestions for doing so are broken into seven sections (planning, funding, leadership, marketing, sales, value, and success) and are accompanied by interviews with a variety of business experts on such scaling challenges as faulty websites and missed sales opportunities. In a chapter on strategy, Stephen Kelly, the chair of Tech Nation, a network for tech entrepreneurs, for example, warns against “founder’s syndrome,” in which egos get in the way of the company’s best interests, and James Davidson, cofounder of dog food site tails.com, describes how to create a memorable customer experience: “Never fall into the trap of assuming you know what they think or feel.... Ask customers what they want.” Each chapter covers the entrepreneurs’ personal stories, as well, and conclude with business strategy highlights and each entrepreneur’s definition of personal success. While the profiles and interviews offer a wealth of different perspectives, the episodic nature leaves things feeling a bit disjointed. Still, the advice is concise, and entrepreneurs will find the thumbnail profiles worth returning to. (July)