cover image Million-Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big

Million-Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big

Julia Pimsleur. Simon & Schuster, $28 (228p) ISBN 978-1-4767-9029-9

“Financial freedom is one of the last front lines of feminism,” writes Pimsleur, the CEO and founder of Little Pim, which creates language-learning materials for children. This spirited business guide identifies a relative lack of resources and opportunities available to female business owners. Aimed at women interested in running successful businesses, including CEOs preparing for fundraising drives, solo operators intent on improving their work, and budding entrepreneurs, this book seeks to help readers bridge that gap. There’s much to overcome: as Pimsleur relates, only 3% of businesses owned by women ever generate more than $1 million in revenue, 50% of all new businesses fail within the first five years, and, because of the glass-ceiling skew, women tend to have male advisors, coaches, and mentors who don’t understand the unique challenges facing women in business. Pimsleur takes on some of the major competency requirements and hurdles women may face, including getting angel or venture funding, nurturing allies, handling foes, assembling the best team, and building networks. Packed with case studies and stories of Pimsleur’s own history and rise, this enthusiastic, encouraging guide is a great Business 101 for entrepreneurial women. Zoe Pagnamenta, Zoe Pagnamenta Agency. (Oct.)