cover image Jo Malone: My Story

Jo Malone: My Story

Jo Malone. Simon & Schuster, $27 (416p) ISBN 978-1-5011-1059-7

Malone, creator of the Jo Malone London and Jo Loves fragrances, takes readers on the journey from her modest childhood in England in the 1960s to her global success. At a young age, Malone struggled academically and doubted herself because of dyslexia, but soon she found her passion: working alongside her mother to concoct lotions and facial creams. After coping with her father’s charming but feckless career choices, and emotionally losing her mother to a stroke and nervous breakdown, Malone never gave up as she dove head first into starting her own business, a skin care clinic, with the help and support of her husband, Gary. Soon they moved the clinic from their front room to a storefront in London, where she eventually created her signature fragrances. She describes with intimate detail how she succeeded in creating a global brand as an ambitious and tireless entrepreneur. With a humble tone, she offers wisdom and important lessons on starting a business and achieving international success. She candidly explores all facets of her life, including postpartum depression, surviving breast cancer, and enduring a dual mastectomy and months of chemotherapy. Her story is full of tender moments and hope. This book will excite aspiring entrepreneurs seeking inspiration. (Nov.)