Navigating Indieworld: A Beginner’s Guide to Self-Publishing and Marketing Your Book

Gerber and Roman enthusiastically welcome writers to the world of DIY publishing with this slender book, which contains many useful pointers for authors trying to learn to effectively create and attract attention to their publications. Gerber, founder of a social media firm, and Roman, a self-published author, discuss the many steps involved in self-publishing. Roman begins by encouraging readers to start writing and explaining the need for a beta reader to comment on a manuscript, welcome points for neophytes. Hiring an illustrator, formatting and publishing books or e-books, and—especially—promoting the finished product are explained in an easy-to-follow manner. Examples are plentiful, which can be helpful, though readers would have benefited from a wider source of examples that those of the two authors and their family members. The authors provide unintended examples of one of the issues of self-publishing: their book’s formatting is problematic, with occasional spacing issues between paragraphs, text running into the gutter, and other typesetting flaws. The lack of chapter headings in the table of contents also decreases its usability. This is a sincere general guide for beginners, who will most benefit from the chapters and resources devoted to book promotion. (BookLife)