cover image Paint by Number

Paint by Number

William L. Bird, Jr.. Princeton Architectural Press, $18.95 (135pp) ISBN 978-1-56898-282-3

In the early 1950s, paint-by-number kits became, for watchdogs of America's artistic ambition, a metaphor for the commercialization, mechanization and ""dumbing-down"" of American culture. But consumers paid little attention to such finger wagging; in 1954, more ""number"" paintings hung in American homes than did original works of art. Using 185 color and 15 b&w exemplars, William Bird (Better Living: Advertising, Media and the New Vocabulary of Business Leadership) analyzes the phenomenon in Paint by Number: The How-To Craze that Swept the Nation, which accompanies an exhibition he curated for the Smithsonian's National Museum of American History (now hanging until December). Based on a Leonardo da Vinci technique for teaching painting, paint by number survives to this day, now collected, traded online and exhibited in galleries. ( May 8)