cover image Lovemarks: The Future Beyond Brands

Lovemarks: The Future Beyond Brands

Kevin Roberts, Author, A. G. Lafley, Foreword by powerHouse Books $27.5 (215p) ISBN 978-1-57687-204-8

Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi, believes that his Love brand will change businesses, and this boldly designed volume showcases his argument that through Love, business will connect more deeply with consumers. ""I was born an optimist,"" Roberts begins. ""I always looked for opportunities where others faced up to threats or weaknesses. I believed if you were going through hell the only option was to keep going!"" And that sentiment runs throughout his book, which weaves his personal history with his brand-making philosophy. While the layout is eye-catching, the text often reads like advertisement pull-outs: e.g. ""the power of the edge is one of today's most compelling ideas"" and ""to be out front can be lonely and uncomfortable, but remember, the lead husky gets the best view."" In the end, it's ad-folk who will glean most from this volume.