The Digital Mystique: How the Culture of Connectivity Can Empower Your Life%E2%80%94Online and Off

Entrepreneur Granger explores the effects of the Internet on day-to-day life with this well-researched and thought-provoking tome. She also doles out advice for managing one's reputation online, especially on Facebook and Twitter and how to build and roll out a digital media strategy for personal branding. Other topics include the importance of setting family digital policies and how they keep children safe and how the Internet revolutionized modern business. Tips and takeaways are offered at the end of each chapter, and the book is peppered with surprising statistics: 90% of all the data in the world has been generated over the last two years; on average, an Internet user today is exposed to more information in one day than someone living in the 1500s was exposed to in an entire lifetime. This is a helpful primer on all things digital for anyone new to or overwhelmed by Internet culture. (Sept.)