Birthing the Elephant: The Woman’s Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business

Karin Abarbanel, Author, Bruce Freeman, Author . Ten Speed $15.95 (211p) ISBN 978-1-58008-887-9

Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories—from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds—roughly 600,000 launches a year, according to the authors—the audience for this positive, cheerful, practical book should be substantial. (Mar.)

Reviewed on: 01/07/2008
Release date: 03/01/2008
Genre: Nonfiction
Open Ebook - 162 pages - 978-0-307-83344-0
Show other formats
FORMATS
Discover what to read next
TIP SHEET
MORE BOOKS YOU'D LIKE
X
X