Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs

Andy Kessler, Penguin/Portfolio, $25.95 (238p) ISBN 978-1-59184-377-1
Kessler (Running Money) has interviewed technology billionaires and game changers like Michael Dell and Mark Zuckerberg in an attempt to determine what their success has in common, and combines this empirical data with his own impressive experience for his latest book. Kessler knows his industry, and understands business (though most of his ideas can be found elsewhere). He approaches his subject with an irreverent, cocky attitude that will likely divide readers, and gives advice that comes heavily colored by his own political and philosophical outlook; while he doesn't come right out and say it, he's clearly a fan of Ayn Rand and is quick to accuse environmentalists or anyone concerned over the impact of industry on the planet as both blocking progress and mooching off of the successful. Readers who can move past his derisive ideology will find Kessler's ideas useful. And his big questions will help would-be entrepreneurs figure out if their new idea is good, bad, or revolutionary. (Feb.)
Reviewed on: 02/28/2011
Release date: 02/01/2011
Genre: Nonfiction
Open Ebook - 256 pages - 978-1-101-46728-2
Open Ebook - 256 pages - 978-1-101-47562-1
Paperback - 253 pages - 978-1-59184-542-3
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