cover image The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe

The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe

Lauren Goldstein Crowe, Sagra Maceira de Rosen, . . Bloomsbury, $26 (228pp) ISBN 978-1-59691-391-2

Backstabbing and bitchery dominate this tale of woe from fashion journalist Crowe and Rosen, head of the Luxury & Retail division of Reig Capital Group. Dreary writing hobbles what could have been an inspiring portrait of Jimmy Choo's rise from his humble origins (Choo started making shoes at age nine in Malaysia) to the company's astonishing success and sale for $333 million in 2007. The story primarily follows Tamara Mellon, a socialite who convinced Choo to mass-produce his shoes, finally becoming president of the company. Despite an intriguing picture of the luxury trade in '90s London, where the supply of sexy shoes was almost monopolistically controlled by Manolo Blahnik, the details of the corporate in-fighting becomes repetitive and dull; by the time Jimmy becomes dissatisfied with the partnership and Tamara Mellon goes through an ugly divorce, readers are unlikely to care. It turns out that high fashion loses a great deal of its glamour when you examine the business nitty-gritty rather than the glitz. (Apr.)