Respect Yourself: Stax Records and the Soul Explosion.

In the late 1950s, Jim Stewart, and his sister, Estelle Axton, moved their little fledgling recording studio into the defunct Capitol Theater in Memphis, Tenn., opening their doors and establishing the record label that gave birth to gritty, funky soul music. A masterful storyteller, music historian Gordon (It Came from Memphis) artfully chronicles the rise and fall of one of America’s greatest music studios, situating the story of Stax within the cultural history of the 1960s in the South. Stewart, a fiddle player who knew he’d never make it in the music business himself, one day overheard a friend talking about producing music; he soon gave it a try, and eventually he was supervising the acclaimed producer Chips Moman in the studio as well as creating a business plan for the label; Estelle Axton set up a record shop in the lobby of the theater, selling the latest discs but also spinning music just recorded in the studio and gauging its market appeal. Gordon deftly narrates the stories of the many musicians who called Stax home, from Rufus Thomas, Carla Thomas, and Otis Redding to Isaac Hayes, Sam and Dave, and the Staples Singers, as well as the creative marketing and promotional strategies—the Stax-Volt Revue and Wattstax. By the early 1970s, bad business decisions and mangled personal relationships shuttered the doors of Stax. Today, the Stax sound permeates our lives and, in Gordon’s words, “became the soundtrack for liberation, the song of triumph, the sound of the path toward freedom.” (Nov.)