cover image Masters of Sales: Secrets from Top Sales Professionals That Will Transform You Into a World Class Salesperson

Masters of Sales: Secrets from Top Sales Professionals That Will Transform You Into a World Class Salesperson

Ivan R. Misner, Author, Don Morgan, Author Entrepreneur Press $19.95 (301p) ISBN 978-1-59918-129-5

Reunited co-editors Misner and Morgan (Masters of Networking) return with a collection of vignettes from successful businesspeople who know how to sell, sell, sell, from Martha Stewart and Tony Robbins on down. Within those vignettes are many short, punchy tips on how you, too, can be a success in sales; unfortunately, all-too-obvious information abounds, such as Don Morgan explaining, ""a 'no' means that the client does not like the product and sees no personal application for it or anyone else in his organization."" Some entries manage to make the obvious vague (Bill Buckley: ""Almost nothing gets sold without a salesperson, and all salespeople sell through a process of human interaction""), while others use an infomercial-like life-enrichment tack that occasionally reads like cult indoctrination (Anthony Parinello: ""If you master the art of building personal rapport... you'll find greater opportunities, resources, and personal fulfillment in just about every corner of your life""). Solid tips are few and far between, and there's a lack of substance throughout.