Core Strategy for Success: How to Lead the Pack in a "Dog-Eat-Dog" World

With a writing style that's as straightforward as his advice, M.B.A. and former CEO Manske outlines comprehensive strategies for business success that emphasize ethics and responsibility. While the attitudes and practices of much of corporate America seem to reflect a greed-is-good and win-at-all-costs philosophy, Manske lays out a compelling case for why the most valuable employees, strongest leaders, and industry winners practice a business model that is ethical, caring, and encourages lifelong learning. Manske offers actionable suggestions for cultivating individual behavior and peppers his manuscript with quotations from famous figures like William J. Bennett and Carl Schurz. While much of Manske's advice could likely be found in countless other self-help books, his focus on ethical behavior in business is refreshing.