The 7 Principles of Public Speaking: Proven Methods from a PR Professional

Zeoli, Richard. The 7 Principles of Public Speaking: Proven Methods from a PR Professional. Skyhorse, dist. by Norton. Nov. 2008. c.224p. pap. BUS~While this book does not break new ground, it is a solid introduction for readers seeking direction as they prepare to give a speech or presentation. Recommended for public libraries. Background: Zeoli draws upon his years of experience as a public relations consultant and coach to political and corporate clients (his training program with the same title was published in audio form last year) to offer readers a straightforward, practical approach to systematically preparing a presentation or speech. The author makes frequent use of real-life examples from his own career to illustrate each principle--Perception, Perfection, Visualization, Discipline, Description, Inspiration, and Anticipation--in its own chapter. The book includes a set of exercises to help the reader apply the concepts being discussed to his or her own circumstances.--Richard Paustenbaugh, Oklahoma State Univ. Libs., Stillwater.