The Big Leap: A Guide to Freelancing for Creatives

Martina Flor. Princeton Architectural, $19.95 (160p) ISBN 978-1-61689-956-1
Freelancing is well within reach for most creatives, as long as they’re willing to act like entrepreneurs, argues graphic designer Flor (The Golden Secrets of Lettering) in this disappointing guide. As she notes, there are many upsides to working for oneself—setting one’s own schedule, accepting only the work one wants to do, and getting out from under the thumb of unpleasant managers. But, Flor warns, successfully transitioning to the freelance life requires developing skills that may not come naturally to creative people, and which they may not have much training or previous experience with. Freelancers must project-manage their careers, acting as their own boss and managing their workload. Using a highly designed graphic presentation that alternates between blue and pink text and plentiful illustrations, Flor covers freelancing basics, including generating income, finding clients, doing admin, pricing work, and getting paid, as well as softer skills, such as learning to say no to work. Unfortunately, the advice offered tends to be unhelpfully general and sometimes wishy-washy (she discusses, for instance, either jumping into or gradually easing into freelancing as the two main options for readers, anticlimactically concluding that “neither approach guarantees success or predicts failure for your business”). The book suffers from too much attention on presentation and too little on substantive guidance. (Sept.)
Reviewed on : 07/28/2020
Release date: 09/01/2020
Genre: Nonfiction
Book - 978-1-61689-975-2
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