Brown Is the New White: How the Demographic Revolution Has Created a New American Majority

Steve Phillips. New Press (Perseus, dist.), $25.95 (272p) ISBN 978-1-62097-115-4
A lethal combination—a poor understanding of demographics data and a myopic focus on white swing voters—is leading political candidates and their strategists to election disaster, says Phillips, co-founder of He argues that Democrats lost midterm elections not because white voters swung right, but because "progressive Whites and people of color alike sat out the midterms." He posits that getting out the vote among voters of African, Asian, Native American, Latino, and Arab descent will lead to election wins and better policy: "In a changing population where people of color are nearly 40 percent of the country... speaking boldly and unapologetically to the causes of inequality has proven to be good and smart politics." As outlined here, the requirements for success include paying attention to demographers as well as donors, hiring diverse campaign personnel, and investing in the unsexy but necessary work of canvassing, rather than in television commercials. This book, squarely aimed at politicians with a progressive agenda, makes a compelling argument for prioritizing people of color in campaign design. (Feb.)
Reviewed on: 01/04/2016
Release date: 02/01/2016
Genre: Nonfiction
Paperback - 304 pages - 978-1-62097-314-1
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