cover image Pink Is for Everybody

Pink Is for Everybody

Ella Russell, illus. by Udayana Lugo. Owlkids, $18.95 (24p) ISBN 978-1-77147-465-8

A group of children of varying ability, skin tone, and size are stuck inside on a rainy day in this picture book that plants the seed of deconstructing the color pink’s gendered associations. As a child with a dark blunt bob discovers a treasure chest filled with a plethora of pink-hued outfits and accessories, the group quickly dives in. “But there are those who/ find pink puzzling./ They sometimes even wonder.../ Who is pink for?” Russell’s playful text reads on one spread. As the children imagine themselves in different fantastical scenarios, illustrated winningly in textured spreads by Lugo, this predictable volume reveals the anticipated answer: pink has a place for anyone, regardless of gender or occupation—except for those who dislike it. Ages 3–7. (Apr.)