cover image The Tao of Innovation: Nine Questions Every Innovator Must Answer

The Tao of Innovation: Nine Questions Every Innovator Must Answer

Teng-Kee Tan, Hsien Seow, and Sue Tan Toyofuku. Imperial College Press (World Scientific Publishing, dist.), $45 (250p) ISBN 978-1-78326-620-3

Described as an “action plan to help develop strategy to achieve your innovation dream,” this unusual and useful workbook patiently takes readers from evaluating an opportunity to scaling a business. Tan, working with Toyofuku and Seow (his daughter and nephew, respectively), focuses on nine questions that innovators must ask and answer along the way, including, “How is the nature of your business going to change?” and “What drives you to innovate?” Chapters are categorized according to the eight elements of Taoism, such as fire (which illuminates) and thunder (which shakes), so, right away, readers will realize this isn’t your everyday Ivy League business book. Instead, it’s full of simple graphics and meaningful examples, from Curves Fitness and China’s Xiaoi (a “mobile Internet startup turned superstar”) to the ubiquitous Starbucks. The authors take readers through a complex process, sprinkling hints and do-it-yourself exercises throughout each chapter. Less adventurous readers may find this all a bit “out there,” particularly when reading about “addressing real-world tensions through the tao.” But anyone willing to try a new flavor of business innovation will be richly rewarded. [em](Jan.) [/em]