The Publishing Game: Bestseller in 30 Days

Write This Way For those who believe publishing is a game, Peanut Butter and Jelly Press is introducing a series of rule books. The first is Fern Reiss's (Terrorism and Kids) marketing how-to manual, The Publishing Game: Bestseller in 30 Days, with strategies designed to make the day job superfluous: create a national holiday that relates to your book; organize a speaking tour; sell to book clubs and magazines; set up a Web site for each of your titles. If only it were that easy! Writer's Digest Book Club main selection. (Sept.)