cover image THE QUEST FOR GLOBAL DOMINANCE: Transforming Global Presence into Global Competitive Advantage

THE QUEST FOR GLOBAL DOMINANCE: Transforming Global Presence into Global Competitive Advantage

Vijay Govindarajan, . . Jossey-Bass, $27 (295pp) ISBN 978-0-7879-5721-6

In this rousing call to arms, the authors—business school professors at Dartmouth and the University of Maryland, respectively—lay out three persuasive reasons why corporations need to increase their global presence. First, global opportunities and threats can appear anywhere, so it's best to be firmly entrenched worldwide; second, simply having a "foreign" office doesn't count as a true global presence; and third, success around the globe means hiring the most talented people available to fuel what the authors call your "knowledge engine." (Sept.)