The Introvert’s Edge to Networking: Work the Room, Leverage Social Media, Develop Powerful Connections

Introverts can succesfully network and create authentic connections by embracing their strengths, advises business consultant Pollard (The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone) in this refreshing guide. Too much of standard networking is “transactional” he notes, and can feel “inauthentic and even sleezy.” As a remedy, he recommends introverts focus on “strategic networking,” a tightly scripted process of planning, listening, and reframing conversations. Pollard urges readers to “channel your superpower” and make connections in ways suited to their personality, namely “harnessing [the] introverted strength of preparation.” He walks readers through picking their targets, telling stories rather than hard-selling, using their passions to determine a niche, and creating their “Unified Message” (a two-to-three-word phrase to set off a conversation, as with a personal trainer who chooses to be called a “Strength Architect”). Planning and scripting are key, he stresses; it’s important to do 90% of the work before getting in the room, which will land as welcome advice for those who feel lost for words after a handshake. Pollard’s energetic, encouraging advice will give introverts the boost they need to make connections. Agent: Cynthia Zigmund, Second City Publishing. (Jan.)