Whiplash: How to Survive Our Faster Future

Joi Ito and Jeff Howe. Grand Central, $28 (288p) ISBN 978-1-4555-4459-2
Innovation and technology guru Howe (Crowdsourcing) teams up with his colleague Ito, an Internet privacy activist and the director of MIT’s Media Lab, for a highly entertaining and thought-provoking look at the ongoing shifts in technology and communication affecting the business sector. The authors have come up with organizing principles to help the reader navigate a chaotic landscape, focusing particularly on embracing innovation and disruption as vehicles for success. They bring abstract principles such as “Emergence over Authority” or “Systems over Objects” to life by narrating historical turning points, such as the Lumière brothers’ 1895 screening of the first motion picture; recent failures, such as Japan’s 2011 nuclear disaster; and recent innovations in technology, such as the development of bitcoin. The writing style avoids the trap of being overly conceptual and is instead snappy and accessible, sprinkled with ideas such as how to form a new “cognitive toolset” geared to ongoing advances. This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT’s Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general. Agent: Max Brockman, Brockman Inc. (Dec.)
Reviewed on: 10/17/2016
Release date: 12/06/2016
Compact Disc - 978-1-4789-1243-9
MP3 CD - 978-1-4692-5318-3
Open Ebook - 288 pages - 978-1-4555-4458-5
MP3 CD - 978-1-4692-6211-6
Compact Disc - 978-1-4692-5319-0
Paperback - 288 pages - 978-1-4555-4457-8
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