cover image Competing in the New World of Work: How Radical Adaptability Separates the Best from the Rest

Competing in the New World of Work: How Radical Adaptability Separates the Best from the Rest

Keith Ferrazzi, Kian Gohar, and Noel Weyrich. Harvard Business Review, $30 (256p) ISBN 978-1-64782-195-1

Entrepreneur Ferrazzi (Who’s Got Your Back) and leadership coach Gohar team up with ghostwriter Weyrich (Leading Without Authority) in this timely if familiar survey to suggest methods for “radical adaptability” in a business world altered by Covid-19. “The need for a new level of adaptability in the workplace became a dire necessity, not just a competency,” the authors write, and their plan to “future-proof” businesses requires revamping teams to prioritize inclusivity, agility, and resilience. They encourage leaders to “practice cocreation through co-elevation,” to “promote a shared sense of responsibility,” and to “facilitate the process of encouraging team members to express their fears and describe their relationship challenges.” The authors’ main point is that innovations forced by the pandemic should not be assessed in terms of the anxiety and exhaustion that accompanied them—high-pressure chaos, they urge, is not a model worth replicating even if it breeds good ideas. Most of the advice, though, is fairly general and familiar, and wrapped thickly in jargon. There’s not much to separate this one from the pack of similar titles. Agent: Esmond Harmsworth, Aevitas Creative Management. (Feb.)