O v e r v i e w

The event will take place at the Ingram booth, which is booth number 2566.

Indie Author 101 is a free event taking place at BookCon in New York City on Saturday, June 3, 2017, from noon until 5 p.m., sponsored by IngramSpark and BookLife by Publishers Weekly.

Space is limited, and tickets are on a first-come first-served basis.

Indie Author 101's five-hour program consists of presentations by publishing experts on issues essential to the success of indie authors, including book editing, cover design, book distribution, social media, and reviews. The program also includes a keynote by bestselling indie author CJ Lyons.

Although Indie Author 101 is free, attendees must purchase a ticket to BookCon. Attendees can use coupon code WL6 to receive a $10 discount off the $35 BookCon ticket price.

P r o g r a m

The event will take place at the Ingram booth, which is booth number 2566.

Keynote - 12:00 p.m.-12:30 p.m.
How to Be an Author and Entrepreneur - CJ Lyons

Creating Your Book - 12:30 p.m.-1:15 p.m.
• Editing: Rose Fox, Publishers Weekly - 15 Minutes
• Cover Design: John Koehler, Koehler Books - 10 Minutes
• Book Design: John Koehler, Koehler Books - 10 Minutes
• Q&A - 10 Minutes

Break - 1:15 p.m.-1:30 p.m.

Distributing Your Book - 1:30 p.m.-3:00 p.m.
• IngramSpark Distribution & POD: Robin Cutler, IngramSpark - 30 Minutes
• Marketplace Trends: Mark Coker, Smashwords - 20 Minutes
• Retailers: How to Get Your Book in Front of Booksellers & Librarians: Amy Collins, New Shelves Books - 30 Minutes
• Q&A - 10 Minutes

Break - 3:00 p.m.-3:15 p.m.

Marketing Your Book - 3:15 p.m.-5:00 p.m.
• Social Media: Claribel Ortega, Combined Book Exhibit - 30 Minutes
• Reviews: Adam Boretz, BookLife - 30 Minutes
• Trade Marketing - Paid vs. Earned: Sandra Poirier Smith & Corinne Moulder, Smith Publicity - 30 Minutes
• Q&A - 15 Minutes
T i c k e t s

Although Indie Author 101 is free, attendees must purchase a ticket to BookCon. Attendees can use a coupon code (WL6) to receive a $10 discount off the $35 BookCon ticket price.

Space is limited, and tickets are available on a first-come first-served basis.

F u t u r e • E v e n t s

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