Overview


PubTechConnect 2017
Kristin Fassler at PubTechConnect 2018. Photo © Chris Farber.


UNLOCKING THE POWER OF INFLUENCERS:
A PUBTECHCONNECT BREAKFAST


Join us for a conversation co-hosted by the NYU Center for Publishing and Publishers Weekly about the power of online influencers who are changing the marketing message. How do brands create an authentic and lucrative influencer marketing campaign? How do influencers help extend the reach of both author and brand? What’s the timeline and elements of a successful platform and what does that cost? What are the metrics and how do you evaluate success?

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Get inside the influencer universe from multiple viewpoints at a panel discussion and presentation featuring industry experts including:
  • Moderator: Kristin Fassler, VP, Director of Integrated Marketing, Atria Publishing Group, Simon & Schuster, Inc.

  • Brittany Hennessy, Author of Influencer: Building Your Personal Brand in the Age of Social Media and Co-Founder of Carbon, a technology company building solutions for influencers

  • Karah Preiss, Co-Founder of Belletrist, a dedicated online community for readers to promote intellectual curiosity, created with actress Emma Roberts

  • Leslie Prives, Senior Director, Consumer Engagement & Analytics, Penguin Random House, who will present case studies and a plan of action for creating your own influencer marketing campaign

  • Adam Small, Co-Founder & Principal, Southern Made, a technology company supporting today’s digital marketers

  • Suzanne Skyvara, Vice President, Communications for Goodreads, where she educates authors and publishers about how Goodreads can help break out a book
Wednesday, November 14th 8:30AM to 11:00AM

NYUSPS Woolworth Building Conference Center, 15 Barclay Street, 4th Floor

Co-hosted by NYU Center for Publishing and Publishers Weekly

Panelists

Kristin Fassler
Simon & Schuster, Inc.
Kristin Fassler
VP, Director of Integrated Marketing
Simon & Schuster, Inc.
Kristin Fassler joined Simon & Schuster’s Atria Publishing Group in August 2018, in the newly-created role of Vice-President and Director of Integrated Marketing, overseeing the merger of the marketing and publicity departments for a more unified, digitally-driven, author-focused approach. She was most recently the Director of Marketing for Ballantine Bantam Dell, where she spearheaded the marketing, branding, advertising, and social strategies for a wide variety of bestselling campaigns, from Game of Thrones and Outlander to Jodi Picoult and Lee Child. Kristin is also a graduate of New York University’s Publishing Studies Master’s Program and has been an adjunct professor at NYU’s School of Professional Studies.
Brittany Hennessy
Carbon
Brittany Hennessy
Author & Co-Founder
Carbon
Brittany Hennessy is the author of “Influencer: Building Your Personal Brand In The Age Of Social Media," and the Co-Founder of Carbon, a technology, education, and lifestyle company building solutions for influencers. A member of the Real-Time Academy of Short Form Arts and Sciences, Brittany judges the annual Shorty Awards and the Shorty Social Good Awards. She is also an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs.
Karah Preiss
Belletrist
Karah Preiss
Co-Founder
Belletrist
Karah Preiss the co-founder of the online reading community Belletrist [pronounced belle uh trist]. In March 2017, Karah launched Belletrist with her friend and creative partner, actress Emma Roberts. Belletrist is a dedicated online community for readers, the books they love, and the authors who write them, with the goal of promoting intellectual curiosity both online and off.
Leslie Prives
Random House Publishing Group
Leslie Prives
Sr. Dir. Consumer Engagement & Analytics
Random House Publishing Group
Leslie Prives is the Senior Director of Consumer Engagement & Analytics for Random House Publishing Group, where she oversees a team that covers Analytics & Insights, Social Media, Email Audience Development, and Web Development. Leslie previously served as Senior Director, Integrated Marketing Operations and Director, Digital Marketing for the group. Prior to joining Random House, Leslie worked in marketing strategy and analytics at Digitas and Ogilvy CommonHealth, and in educational marketing at Penguin Young Readers Group. She has a BA in English from Tufts University and an MBA from Columbia Business School.
Suzanne Skyvara
Goodreads
Suzanne Skyvara
VP of Communications
Goodreads
Suzanne Skyvara is the VP Communications for Goodreads, the world’s largest site for readers and book recommendations. In addition to promoting Goodreads to readers, Suzanne works with the Goodreads author team to educate authors and publishers about the many ways Goodreads can help break out a book. Prior to Goodreads, Suzanne had her own PR consultancy, and also worked at Fleishman-Hillard, a global communications agency.
Adam Small
Southern Made
Adam Small
Co-Founder & Partner
Southern Made
Adam Small is an active entrepreneur, advisor and investor. Currently a Partner & Co-Founder of Southern Made, a Nashville based digital solutions lab, he leads the firm’s partnership and business development efforts. Southern Made leverages technologies and expertise to drive engagement & activation through digital experiences such as consumer campaigns, promotions, augmented reality & voice applications. SM works predominantly within the book publishing, wine/spirits, consumer lifestyle and entertainment segments with partners such as: Penguin Random House, Harper Collins, Simon & Schuster, Hachette, Fandango, Lionsgate, Constellation Brands, HBO, Delicato Wines, Honda, Live Nation, NBC, Lipton, Taylor Swift, Universal Music, Ticketmaster and Tyson Foods among others.
Kristin Fassler
VP, Director of Integrated Marketing
Simon & Schuster, Inc.
Kristin Fassler
VP, Director of Integrated Marketing
Simon & Schuster, Inc.
Kristin Fassler joined Simon & Schuster’s Atria Publishing Group in August 2018, in the newly-created role of Vice-President and Director of Integrated Marketing, overseeing the merger of the marketing and publicity departments for a more unified, digitally-driven, author-focused approach. She was most recently the Director of Marketing for Ballantine Bantam Dell, where she spearheaded the marketing, branding, advertising, and social strategies for a wide variety of bestselling campaigns, from Game of Thrones and Outlander to Jodi Picoult and Lee Child. Kristin is also a graduate of New York University’s Publishing Studies Master’s Program and has been an adjunct professor at NYU’s School of Professional Studies.
Brittany Hennessy
Author & Co-Founder
Carbon
Brittany Hennessy
Author & Co-Founder
Carbon
Brittany Hennessy is the author of “Influencer: Building Your Personal Brand In The Age Of Social Media," and the Co-Founder of Carbon, a technology, education, and lifestyle company building solutions for influencers. A member of the Real-Time Academy of Short Form Arts and Sciences, Brittany judges the annual Shorty Awards and the Shorty Social Good Awards. She is also an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs.
Karah Preiss
Co-Founder
Belletrist
Karah Preiss
Co-Founder
Belletrist
Karah Preiss the co-founder of the online reading community Belletrist [pronounced belle uh trist]. In March 2017, Karah launched Belletrist with her friend and creative partner, actress Emma Roberts. Belletrist is a dedicated online community for readers, the books they love, and the authors who write them, with the goal of promoting intellectual curiosity both online and off.
Leslie Prives
Sr. Dir. Consumer Engagement & Analytics
Random House Publishing Group
Leslie Prives
Sr. Dir. Consumer Engagement & Analytics
Random House Publishing Group
Leslie Prives is the Senior Director of Consumer Engagement & Analytics for Random House Publishing Group, where she oversees a team that covers Analytics & Insights, Social Media, Email Audience Development, and Web Development. Leslie previously served as Senior Director, Integrated Marketing Operations and Director, Digital Marketing for the group. Prior to joining Random House, Leslie worked in marketing strategy and analytics at Digitas and Ogilvy CommonHealth, and in educational marketing at Penguin Young Readers Group. She has a BA in English from Tufts University and an MBA from Columbia Business School.
Suzanne Skyvara
VP of Communications
Goodreads
Suzanne Skyvara
VP of Communications
Goodreads
Suzanne Skyvara is the VP Communications for Goodreads, the world’s largest site for readers and book recommendations. In addition to promoting Goodreads to readers, Suzanne works with the Goodreads author team to educate authors and publishers about the many ways Goodreads can help break out a book. Prior to Goodreads, Suzanne had her own PR consultancy, and also worked at Fleishman-Hillard, a global communications agency.
Adam Small
Co-Founder & Partner
Southern Made
Adam Small
Co-Founder & Partner
Southern Made
Adam Small is an active entrepreneur, advisor and investor. Currently a Partner & Co-Founder of Southern Made, a Nashville based digital solutions lab, he leads the firm’s partnership and business development efforts. Southern Made leverages technologies and expertise to drive engagement & activation through digital experiences such as consumer campaigns, promotions, augmented reality & voice applications. SM works predominantly within the book publishing, wine/spirits, consumer lifestyle and entertainment segments with partners such as: Penguin Random House, Harper Collins, Simon & Schuster, Hachette, Fandango, Lionsgate, Constellation Brands, HBO, Delicato Wines, Honda, Live Nation, NBC, Lipton, Taylor Swift, Universal Music, Ticketmaster and Tyson Foods among others.
Contact


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info@PubTechConnect.com

Andrea Chambers, NYUSPS Center for Publishing | Co-Chair
Carl Pritzkat, Publishers Weekly | Co-Chair

Cevin Bryerman, Publishers Weekly | Sponsorships
CBryerman@publishersweekly.com



For comments and the complete program and list of speakers from March 6, 2018, PubTechConnect, click here.