Display Ads
Websites
Deliverables - Image File
- Click-through URL
Image Specifications
| Dimensions (px) | File Type | Max File Size (KB) | |
|---|---|---|---|
| Leaderboard | 728 x 90 | JPG, PNG, GIF, Third party tags, HTML5 | 150 |
| Skyscraper | 160 x 600 | JPG, PNG, GIF, Third party tags, HTML5 | 150 |
| Boom Box | 336 x 280 | JPG, PNG, GIF, Third party tags, HTML5 | 150 |
| Slider | 397 x 86 | JPG, PNG, GIF, Third party tags, HTML5 | 150 |
| Mobile Banner | 320 x 50 | JPG, PNG, GIF, Third party tags, HTML5 | 100 |
| Mobile Box | 300 x 250 | JPG, PNG, GIF, Third party tags, HTML5 | 100 |
Newsletters
Deliverables - Image File
- Click-through URL
Image Specifications
| Dimensions (px) | File Type | Max File Size (KB) | |
|---|---|---|---|
| Top Banner | 600 x 140 | JPG, PNG, GIF | 150 |
| Billboard | 600 x 285 | JPG, PNG, GIF | 200 |
| Leaderboard | 728 x 90 | JPG, PNG, GIF | 150 |
| Skyscraper | 160 x 600 | JPG, PNG, GIF | 200 |
| Boom Box | 336 x 280 | JPG, PNG, GIF | 200 |
E-Blasts
Deliverables - Image, HTML or ZIP File
- Click-through URL
- Subject Line
File Specifications
| Dimensions (px) | File Type | Max File Size | |
|---|---|---|---|
| Image | 600 x 800 | JPG, PNG, GIF | 6 MB |
| HTML | 600 x 800 | HTML, ZIP | 500 KB |
Sponsored Ads
Sponsored Content Box
Deliverables
- Image File (for use as a thumbnail)
- Click-through URL
- Headline Text
- Body Text
Image and Text Specifications
* including spaces and punctuation
| File Type | Dimensions (px) | Max File Size (KB) | Headline Text Max Character Count* | Body Text Max Character Count* | |
|---|---|---|---|---|---|
| PW Daily | JPG, PNG | 160 x 160, or 160 x 240 | 100 | 40 | 350 |
| Children's Bookshelf | JPG, PNG | 130 x 130, or 130 x 195 | 100 | 40 | 350 |
| The Fanatic | JPG, PNG | 160 x 160, or 160 x 240 | 100 | 40 | 350 |
| BookLife Report | JPG, PNG | 67 x 67, or 67 x 100 | 60 | 40 | 350 |
| Religion BookLine | JPG, PNG | 67 x 67, or 67 x 100 | 60 | 40 | 350 |
| The Millions | JPG, PNG | 184 x 184, or 184 x 276 | 100 | 40 | 350 |
| Tip Sheet | JPG, PNG | 100 x 100, or 100 x 150 | 80 | 40 | 160 |
| Preview for Librarians | JPG, PNG | 100 x 100, or 100 x 150 | 80 | 40 | 160 |
| Global Rights Report | JPG, PNG | 120 x 120, or 120 x 180 | 100 | 40 | 350 |
Best Practices
Animated Ads
• Use .gif format or 3rd-party tags to create the animation.
• Do not use Flash.
• The first frame should be the most important and contain a call to action. Some email browsers only display the first frame of the animation.
• Total animation length to not exceed 15 seconds.
• The number of loops for animations may be set to unlimited or to three times before stopping.
