Display Ads

Websites

Deliverables

  • Image File
  • Click-through URL

Image Specifications

Dimensions (px) File Type Max File Size (KB)
Leaderboard 728 x 90 JPG, PNG, GIF, Third party tags, HTML5 150
Skyscraper 160 x 600 JPG, PNG, GIF, Third party tags, HTML5 150
Boom Box 336 x 280 JPG, PNG, GIF, Third party tags, HTML5 150
Slider 397 x 86 JPG, PNG, GIF, Third party tags, HTML5 150
Mobile Banner 320 x 50 JPG, PNG, GIF, Third party tags, HTML5 100
Mobile Box 300 x 250 JPG, PNG, GIF, Third party tags, HTML5 100

Newsletters

Deliverables

  • Image File
  • Click-through URL

Image Specifications

Dimensions (px) File Type Max File Size (KB)
Top Banner 600 x 140 JPG, PNG, GIF 150
Billboard 600 x 285 JPG, PNG, GIF 200
Leaderboard 728 x 90 JPG, PNG, GIF 150
Skyscraper 160 x 600 JPG, PNG, GIF 200
Boom Box 336 x 280 JPG, PNG, GIF 200

E-Blasts

Deliverables

  • Image, HTML or ZIP File
  • Click-through URL
  • Subject Line

File Specifications

Dimensions (px) File Type Max File Size
Image 600 x 800 JPG, PNG, GIF 6 MB
HTML 600 x 800 HTML, ZIP 500 KB
Sponsored Ads

Sponsored Content Box

Deliverables

  • Image File (for use as a thumbnail)
  • Click-through URL
  • Headline Text
  • Body Text

Image and Text Specifications

* including spaces and punctuation

File TypeDimensions (px)Max File Size (KB)Headline Text Max Character Count*Body Text Max Character Count*
PW DailyJPG, PNG160 x 160, or 160 x 24010040350
Children's BookshelfJPG, PNG130 x 130, or 130 x 19510040350
The FanaticJPG, PNG160 x 160, or 160 x 24010040350
BookLife ReportJPG, PNG67 x 67, or 67 x 1006040350
Religion BookLineJPG, PNG67 x 67, or 67 x 1006040350
The MillionsJPG, PNG184 x 184, or 184 x 27610040350
Tip SheetJPG, PNG100 x 100, or 100 x 1508040160
Preview for LibrariansJPG, PNG100 x 100, or 100 x 1508040160
Global Rights ReportJPG, PNG120 x 120, or 120 x 18010040350
Best Practices

Animated Ads


• Use .gif format or 3rd-party tags to create the animation.
• Do not use Flash.
• The first frame should be the most important and contain a call to action. Some email browsers only display the first frame of the animation.
• Total animation length to not exceed 15 seconds.
• The number of loops for animations may be set to unlimited or to three times before stopping.
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