Newsletters

Display Ads

A newsletter display ad may be static or animated. It is positioned next to editorial content within PW's newsletters. Ad materials for newsletter display ads consist of two deliverables: an image file, and a click-through URL. Image files must be RGB, and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

Deliverables

  • Image File
  • Click-through URL

Image Specs

Dimensions (pixels)File TypeMax File Size (kB)
Top Banner600 x 140JPG, PNG, GIF150
Billboard600 x 285JPG, PNG, GIF300
Leaderboard728 x 90JPG, PNG, GIF150
Skyscraper160 x 600JPG, PNG, GIF200
Boom Box336 x 280JPG, PNG, GIF200

Availability

Some of PW's newsletters do not support certain ad sizes. The table below shows which ad sizes are available in each newsletter.

Top Banner
(600 x 140)
Billboard
(600 x 285)
Leaderboard
(728 x 90)
Skyscraper
(160 x 600)
Boom Box
(336 x 280)
PW DailyYesYesNoNoNo
Children's BookshelfNoNoYesYesYes
The FanaticYesYesNoNoNo
Religion BookLineYesYesNoNoNo
BookLife ReportNoNoYesYesYes
The MillionsNoYesNoNoNo
Global Rights ReportYesYesNoNoNo
Tip SheetYesYesNoNoNo
Preview for LibrariansYesYesNoNoNo

Sponsored Post

A sponsored post is static box positioned next to editorial content within PW's newsletters. Ad materials for a sponsored post consist of four deliverables: an image file, a click-through URL, headline text, and body text. These ad materials are due five business days before the ad is booked for publication. Image files must be RGB, and rendered at 72ppi. No more than one image file, URL, headline, or body text, may be sent per sponsored post. All ad materials should be sent to digitalads@publishersweekly.com to the attention of Michael Morris.

Deliverables

  • Image File
  • Click-through URL
  • Headline Text
  • Body Text

Image and Text Specs

Image File TypeImage Dimensions (pixels)Max File Size (kB)Headline Text Max Characters*Body Text Max Characters*
PW DailyJPG, PNG170 x 2558040350
Children's BookshelfJPG, PNG130 x 1955040350
The FanaticJPG, PNG170 x 2558040350
Religion BookLineJPG, PNG170 x 2558040350
BookLife ReportJPG, PNG67 x 1003040350
The MillionsJPG, PNG184 x 2768040350
Global Rights ReportJPG, PNG120 x 1808040350
Preview for LibrariansJPG, PNG100 x 1504040350
Tip SheetJPG, PNG100 x 1504040160

* Including spaces and punctuation.

Sponsored Video of the Day

A sponsored video of the day is static box positioned next to editorial content within PW's newsletters. Ad materials for a sponsored video ad consist of four deliverables: an image file, and a click-through URL, headline text, and body text. These ad materials are due five business days before the ad is booked for publication. Image files must be RGB, and rendered at 72ppi. No more than one image file, URL, headline, or body text, may be sent per sponsored post. Ad materials should be sent to digitalads@publishersweekly.com to the attention of Michael Morris.

Deliverables

  • Image File
  • Click-through URL
  • Headline Text
  • Body Text

Image and Text Specs

Image File TypeImage Dimensions (pixels)Max File Size (kB)Headline Text Max Characters*Body Text Max Characters*
JPG, PNG640 x 36010040350

* Including spaces and punctuation.

Sponsored Giveaway

A sponsored giveaway is a static box that is positioned next to editorial content in PW's newsletters and social media feeds. An image file of the book cover, or a photo of the prizes should be sent to digitalads@publishersweekly.com to the attention of Michael Morris. In addition to sending the image file, please complete the Giveaway Worksheet which may be found at https://forms.gle/hSzzYnDCrpNbbHpZ8.

Deliverables

  • Image File
  • Complete Giveaway Worksheet
E-Blasts

An e-blast may be static or animated. It is sent to PW's newsletter subscribers. There are two types of e-blasts, image and HTML. Regardless of the type, all e-blasts require a subject line that is recommend to be 74 characters or less. Ad materials for image e-blasts consist of three deliverables: a subject line, an image file, and a click-through URL. Ad materials for HTML e-blasts consist of two deliverables: a subject line, and a HTML file. Image files must be RGB, and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication. Ad materials may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

Image Deliverables

  • Subject Line
  • Image File
  • Click-through URL

HTML Deliverables

  • Subject Line
  • HTML File

File Specs

Dimensions (pixels)File TypeMax File Size
Image600 x 800JPG, PNG, GIF6 MB
HTML600 x 800**HTML500 KB

** We recommend keeping the max-height of the HTML file to be 600 wide by 800 pixels high, but the hight can be more than 800 pixels.

Websites

A website display ad may be static or animated. It is positioned next to editorial content on PW's three websites, publishersweekly.com, themillions.com and booklife.com. Its placement depends on which webpage they appear, and the device being used. Ad materials for internet display ads consist of two deliverables: an image file, and a click-through URL. Image files must be RGB and rendered at 72ppi. Only one URL may be used per image file. All ad materials are due five business days before the ad is booked for publication, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

Deliverables

  • Image File
  • Click-through URL

Image Specs

Dimensions (pixels)File TypeMax File Size (kB)
Leaderboard728 x 90JPG, PNG, GIF, HTML5, 3rd Party Tags150
Skyscraper160 x 600JPG, PNG, GIF, HTML5, 3rd Party Tags150
Boom Box336 x 280JPG, PNG, GIF, HTML5, 3rd Party Tags150
Slider397 x 86JPG, PNG, GIF, HTML5, 3rd Party Tags100
Mobile Box300 x 250JPG, PNG, GIF, HTML5, 3rd Party Tags150
Mobile Banner320 x 50JPG, PNG, GIF, HTML5, 3rd Party Tags100

Availability

Some of PW's websites do not support certain ad sizes. The table below shows which ad sizes are avilible on each website.

Leaderboard
(728 x 90)
Skyscraper
(160 x 600)
Boom Box
(336 x 280)
Slider
(397 x 86)
Mobile Box
(300 x 250)
Mobile Banner
(320 x 50)
PW Website AdvertisingYesYesYesYesYesYes
TheMillions Website AdvertisingYesNoYesNoYesYes
BookLife Website AdvertisingYesNoNoNoYesNo

X