Print Specifications

Digital Specifications

Newsletters

Publishers Weekly produces 10 targeted newsletters, which offer the following advertising opportunities:

  • Display Ads
  • Sponsored Posts
  • Video of the Day
  • Newsletter Takeovers

Not all PW newsletters offer every opportunity. To learn about the available opportunities in each newsletter and view the specifications, click on the individual newsletters below.

PW DailyChildren's BookshelfThe FanaticTip Sheet
Religion BookLinePW Preview for LibrariansThe MillionsGlobal Rights Report
BookLife ReportSchool & Library SpotlightMust Reads
E-Blasts

PW offers two types of e-blasts, image and HTML, which may be distributed to a targeted list or to the entirety of PW's opt-in subscribers. E-blasts may be static or animated depending on the type of e-blast selected. All ad materials are due five business days prior to the ad run date, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

To see examples of each e-blast, click on the type of e-blast in the table below.

Image E-Blast Deliverables:

  • Subject Line
  • Image File (RGB, rendered at 72 dpi)
  • Single Click-through URL

HTML E-Blast Deliverables

  • Subject Line
  • HTML File

File Specifications

Dimensions (pixels)File TypeMax File Size
Image600 x 800JPG, PNG, GIF6 MB
HTML600 x 800*HTML500 KB

* We can offer an extended blast (longer than 800 pixels) at additional cost. Please reach out to your rep to inquire.

Websites

PW has three websites: PublishersWeekly.com, TheMillions.com, and BookLife.com. Website display ads on all three sites are positioned beside editorial content and may be static or animated. Not all three websites accept all ad sizes, however. PublishersWeekly.com displays Leaderboards, Skyscrapers, Boomboxes, Sliders, Mobile Boxes. TheMillions.com displays Billboards, Mobile Boxes, and Mobile Banners.

All ad materials are due five business days prior to the ad run date, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.

To see examples of each display ad, click on the name of the display ad in the table below.

Deliverables

  • Image File
  • Click-through URL

Image Specifications

Dimensions (pixels)File TypeMax File Size (kB)
Leaderboard728 x 90JPG, PNG, GIF, HTML5, 3rd Party Tags150
Skyscraper160 x 600JPG, PNG, GIF, HTML5, 3rd Party Tags150
Boom Box336 x 280JPG, PNG, GIF, HTML5, 3rd Party Tags150
Slider397 x 86JPG, PNG, GIF, HTML5, 3rd Party Tags100
Mobile Box300 x 250JPG, PNG, GIF, HTML5, 3rd Party Tags150
Mobile Banner320 x 50JPG, PNG, GIF, HTML5, 3rd Party Tags100

Social Media

PW's social media platforms offer additional opportunities for promotion. We currently have availability on PW's Facebook Page and PW's private BXsellers Facebook Group. Social media posts on PW's Facebook Page run once per day on the date requested and appear on the half hour between 8:30 a.m. and 6:30 p.m.

Posts in the BXsellers Group run once per day one either a Monday, Wednesday, or Friday according to client's preference. Monday's posts are pinned to the top of the page for one week.

All ad materials are due five business days prior to the posting, and should be sent to digitalads@publishersweekly.com.

Deliverables

  • Image File
  • Single Click-Through URL
  • Descriptive Copy

Image and Text Specifications

Image File TypeImage Dimensions (px)Max File Size (KB)Max Text Characters*Additional Info
JPG, PNG1200 x 628400500RGB, 72 dpi

*Including spaces and punctuation.