Publishers Weekly produces 10 targeted newsletters, which offer the following advertising opportunities:
- Display Ads
- Sponsored Posts
- Video of the Day
- Newsletter Takeovers
Not all PW newsletters offer every opportunity. To learn about the available opportunities in each newsletter and view the specifications, click on the individual newsletters below.
| PW Daily | Children's Bookshelf | The Fanatic | Tip Sheet |
| Religion BookLine | PW Preview for Librarians | The Millions | Global Rights Report |
| BookLife Report | School & Library Spotlight | Must Reads |
PW offers two types of e-blasts, image and HTML, which may be distributed to a targeted list or to the entirety of PW's opt-in subscribers. E-blasts may be static or animated depending on the type of e-blast selected. All ad materials are due five business days prior to the ad run date, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.
To see examples of each e-blast, click on the type of e-blast in the table below.
Image E-Blast Deliverables:
- Subject Line
- Image File (RGB, rendered at 72 dpi)
- Single Click-through URL
HTML E-Blast Deliverables
- Subject Line
- HTML File
PW has three websites: PublishersWeekly.com, TheMillions.com, and BookLife.com. Website display ads on all three sites are positioned beside editorial content and may be static or animated. Not all three websites accept all ad sizes, however. PublishersWeekly.com displays Leaderboards, Skyscrapers, Boomboxes, Sliders, Mobile Boxes. TheMillions.com displays Billboards, Mobile Boxes, and Mobile Banners.
All ad materials are due five business days prior to the ad run date, and may be uploaded to PW's Ad Portal at ads4pw.sendmyad.com/.
To see examples of each display ad, click on the name of the display ad in the table below.
Deliverables
- Image File
- Click-through URL
Image Specifications
| Dimensions (pixels) | File Type | Max File Size (kB) | |
|---|---|---|---|
| Leaderboard | 728 x 90 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 150 |
| Skyscraper | 160 x 600 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 150 |
| Boom Box | 336 x 280 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 150 |
| Slider | 397 x 86 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 100 |
| Mobile Box | 300 x 250 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 150 |
| Mobile Banner | 320 x 50 | JPG, PNG, GIF, HTML5, 3rd Party Tags | 100 |
PW's social media platforms offer additional opportunities for promotion. We currently have availability on PW's Facebook Page and PW's private BXsellers Facebook Group. Social media posts on PW's Facebook Page run once per day on the date requested and appear on the half hour between 8:30 a.m. and 6:30 p.m.
Posts in the BXsellers Group run once per day one either a Monday, Wednesday, or Friday according to client's preference. Monday's posts are pinned to the top of the page for one week.
All ad materials are due five business days prior to the posting, and should be sent to digitalads@publishersweekly.com.
Deliverables
- Image File
- Single Click-Through URL
- Descriptive Copy
Image and Text Specifications
| Image File Type | Image Dimensions (px) | Max File Size (KB) | Max Text Characters* | Additional Info |
|---|---|---|---|---|
| JPG, PNG | 1200 x 628 | 400 | 500 | RGB, 72 dpi |
*Including spaces and punctuation.
PW Close-Up is a dedicated, full-length, custom e-blast offering an in-depth look at a new imprint, breakout author, upcoming trade show, or a new product. It offers two templates to choose from and includes a landing page. To see the specifications, click here.
