cover image The 10 Laws of Enduring Success

The 10 Laws of Enduring Success

Catherine Whitney, Maria Bartiromo. Crown Business, $26 (304pp) ISBN 978-0-307-45252-8

Culled from her life story and her experience as a CNBC anchor and host/managing editor of Wall Street Journal Report, for which she's covered the rise and collapse of numerous business titans, financial journalist Bartiromo examines ten attributes that lead to well-rounded success. From self-knowledge to initiative to integrity, each quality is illuminated by Bartiromo's own candor, wisdom, and optimism, as well as insights from figures like Bill Gates, Sarah Palin, Charles Schwab, Deepak Chopra, Bono and Joe Torre. Using a conversational woman-of-the-people tone, Bartiromo surveys the hills and valleys of her subjects' lives, focusing on the persistent qualities that have kept them in the game. Some of her most powerful stories, however, are her own, illuminating her professional journey as well as her life with husband Jono Steinberg (a business heir with his own struggles), parents and extended family. Fans of Bartiromo's work and on-air personality will find this a lively guide to her personal philosophy of success, with inspiring, resonant lessons for weary business executives and college graduates wondering ""What now?""