cover image The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure

The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure

Ken Blanchard, S. T. Cathy. Zondervan Publishing Company, $19.99 (124pp) ISBN 978-0-310-24660-2

Motivational writer Ken Blanchard teams up with Chick-fil-A founder S. Truett Cathy for The Generosity Factor: The Power in Holding Things with Open Hands, a contemporary allegory about the importance of giving. While the characters in this little parable (the selfish broker, his contented but poor chauffeur and the generous CEO who teaches the broker to help others) are more stereotypical than archetypal, the values presented are first-rate. Through the story, the broker comes to learn about the generosity factor, which includes a consecration of money but also more significantly in our affluent but over-busy culture the gift of one' s time. (Aug.)