cover image THE CEO OF THE SOFA

THE CEO OF THE SOFA

P. J. O'Rourke, . . Atlantic Monthly, $25 (288pp) ISBN 978-0-87113-825-5

Not content to rest on his laurels, the bestselling humorist O'Rourke (All the Trouble in the World, etc.) instead settles back on his caustic couch to offer a wide-angled worldview from his own living room, his salon of sarcasm. He introduces readers to his assistant, friends, family and smart-aleck babysitter, as he reflects on such topics as cell phones ("People are willing to interrupt anything, including hiding under the bed, to answer a cell phone"), Christmas catalogues, Instant Messaging, MP3s, Nasdaq, toddlers, TV and how the "Gettysburg Address" would have turned out if written on an iMac. On a serious note, he praises the "philosophical legerdemain" of Hunter Thompson's Fear and Loathing in Las Vegas. He also reviews the "profound cogitations" of Hillary Clinton's 1995 It Takes a Village ("Some kinds of stupidity cannot be faked"), compares Vegas's Venetian resort to the real Venice ("Will video poker ever inspire a novella by Thomas Mann?") and contemplates the results of bias-free language ("What a piece of work is person!"). For "senior-management types," one hilarious chapter explains youth culture and current celebs, including Moby, Eminem, Carson Daly, Hilary Swank and Beck: "Beck dropped out of school after junior high so we can't blame the dot-com mess on him personally." Though his vitriolic wit is couched in humor that elicits the gamut from giggles to guffaws, O'Rourke never cushions its impact. The comedic crescendo is his centerpiece, a summary of mankind's achievements at millennium's end. This insightful (yet also funny) essay alone is worth the price of admission. (Sept.)

Forecast:The 150,000 first printing is backed up with an appealing cover photo, a $150,000 promotional budget, a national ad campaign, an 18-city author tour plus online promotion. O'Rourke will undoubtedly find himself on the bestseller list again.