cover image Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray, Author, Patrick Girard Lawlor, Read by , read by Patrick Lawlor. Brilliance Audio $24.99 (0p) ISBN 978-1-4418-0140-1

According to Murray, former head of innovation for a Fortune 500 company, the key to creative progress and fortune is borrowing and improving on the ideas of others. As dubious as it might sound, selective “borrowing” is ubiquitous; Murray argues that there are no truly original products or concepts; there are just reinventions—the Walkman begat the Discman begat the iPod. Patrick Lawlor gives a strong performance that attempts to make Murray sound a little less seedy and a little more relatable. Even if the author's conception of “borrowing” seems to dangerously skirt theft at times, Lawlor succeeds in winning the audience over with his straightforward, likable approach. A Gotham hardcover (Reviews, May 25). (Sept.)