How to Write Great Marketing Copy for Books
September 25, 2018, 1-2:30 pm ETPrice: $99.99Quickly learn the trade secrets of writing winning marketing copy for a new release in any genre or for a new edition of a backlist title. Learn how to appeal to buyers and readers by mastering short-form writing for jacket copy and social media. And learn how including the right metadata and keywords in your digital marketing copy can influence search results and sales.
In the one-week workshop for this crash course, you’ll get feedback on your marketing copy from an experienced book marketer.
Outcome: Final marketing copy for one book, with edits and feedback provided by a marketing writer.
How to Write Marketing Copy that Cuts Through the Noise
September 25, 2018, 1:00-1:45 p.m. ETSession II
Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
September 25, 2018, 1:45-2:30 p.m. ETOnline event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project
- All live content will be recorded and posted in the online classroom for on-demand access
Session I
How to Write Marketing Copy that Cuts Through the Noise
1:00-1:45 pm ETDistilling a book’s message for marketing copy is no small task. In this session, you’ll hear from an industry expert who will share ideas for how to pack the most punch into your copy, balance brevity and style and appeal to your target audience. The session will offer tips and practical insights for writing copy for book blurbs, social media and blogging, and teach you how less really is more in the drive-by world of online reading.
Session II
Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
1:45-2:30 pm ETThe most effective marketing copy goes beyond the content itself. This session will cover how to craft the most powerful copy, including how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers.
Marketing Workshop
Each participant in the course will have the opportunity to submit marketing copy for one book for feedback and edits by a course facilitator. The facilitator, an experienced marketing writer, will provide personalized guidance and edits, so you will walk away with copy that’s ready for you to finalize and use on your book.
After beginning her career in story analysis and development for Miramax Films, Amanda McCormick wrote marketing copy on a wide-range of fiction, nonfiction and how-to titles for the Book of the Month Club. She has also created training on communications for clients like AOL, Viacom, Yahoo! and many others.
Kathleen works at Crown Publishing where she manages creative hands-on marketing campaigns for a variety of titles, including best selling political books, celebrity memoirs, fantasy series, and pop culture works. You can find her on Twitter @kathleenq.
Anyone involved in the creation of marketing materials for a book, including marketers, social-media specialists and authors (traditionally published or self-published). Anyone interested in learning about how book marketing works and best practices for influencing sales.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
HOW IT WORKS
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
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