Identify And Build Your Book’s Target Audience
March 27, 2019, 1-2:30 p.m. ETPrice: $99.99When you identify a book's target audience, you're better able to maximize all marketing and publicity efforts. Learn how to profile your target readers and apply best practices to build that audience and keep them engaged long-term.
After hearing from an expert in two guest speaker sessions, attendees will join the workshop to create a profile of the target audience for one of their books. The workshop facilitator will provide personalized, written feedback on the plan.
Outcome:A finished profile of the target audience for one book and a plan for how to reach the audience. Edits and feedback provided by a marketer with experience in the book publishing industry.
Session IIMarch 27, 2019, 1:45-2:30 p.m. ET
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
Session I
Find and Connect with Your Readers
March 27, 2019, 1:00-1:45 p.m. ETEstablishing the target audience for your book means being able to focus your efforts and connect with potential readers more effectively. In this insightful session with an expert in consumer engagement and analytics, you’ll learn what kind of data to collect and how to best analyze it in order to profile your audience and begin reaching your book’s readers right away.
Session II
Best Practices to Build Your Audience
March 27, 2019, 1:45-2:30 p.m. ETOnce you’ve established a target audience for your book, what’s next? In this session you’ll learn how to make authentic connections with your audience, engaging them through multiple channels, and keep the conversation going for the long haul. You’ll hear expert tips and techniques for building a devoted audience base that lasts.
Workshop
Each participant in the course will have the opportunity to submit a content strategy or booksted campaign for feedback and edits by a course facilitator. The facilitator, an experienced social media book marketer, will provide personalized guidance and edits, so you will walk away with materials that are ready for you to finalize and use to promote your book.
Kathleen works at Crown Publishing where she manages creative hands-on marketing campaigns for a variety of titles, including best selling political books, celebrity memoirs, fantasy series, and pop culture works. You can find her on Twitter @kathleenq.
Anyone involved in the marketing or publicity of a book or publisher, including publicists, authors (traditionally published or self-published), social-media specialists and others.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
HOW IT WORKS
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
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