About

Christian Publishing Summit

Online event + Workshop
October 30-November 20 2019

Join Publishers Weekly’s month-long immersion in Christian publishing. This online event and workshop series will connect you with new ideas and tactical ways to improve skills for you or your team. Through inspirational keynotes and informative lessons, learn from experts on market trends, publicity strategies, and creating an authentic voice tailored for your audience.

Explore ways to stand out in such a niche, yet widespread, industry -- deep diving into social media marketing, learning how to be more inclusive to diverse audiences, and gaining tips on how to maximize the online retail market.

Included with your registration to the PWedu Christian Summit is your choice of a marketing or PR practical course. Use this comprehensive and insightful program will give you the information you need to create a blueprint for your marketing or publicity strategy you'll create in your workshop. Learn more about the workshops here.

  • Learn in live, online sessions with instructors leading innovation in Christian publishing. All sessions are recorded for on demand access for 3 months.
  • Ask questions in live Q&A sessions with leaders.
  • Build your individual skills in workshops to create marketing, publicity, or other projects in small group sessions led by expert instructors---a $99 value, included with your enrollment! Choose your workshop when you sign up and learn more about the workshops here
  • All sessions take place online through interactive webcasting and online learning tools for a seamless experience that connects you to leaders and instructors.






Just $249 until September 27. $299 thereafter.
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Week 1

Week 1: Wednesday, October 30, 1:00-2:30 pm ET





Session I

A Search For Meaning

October 30, 2019, 1:00-1:45 p.m. ET

In this provocative keynote, you’ll hear about how Christian publishing can speak to the changing face of religion in the 21st century, offering answers to big questions -- both explicitly religious, and more broadly spiritual and philosophical.

Speaker
David MobergSenior Vice President and Group PublisherHarperCollins Christian Publishing

Session II

Discoverability: Retail Strategies in a Time of Transition for Christian Publishing

October 30, 2019, 1:45-2:30 p.m. ET

In this session, we'll take a look at what the shrinking retail footprint means for Christian bookselling. We'll examine how books are being found now that there's less shelf space and how Christian retailers and publishers have a unique advantage in solving discoverability. The session will also include a look at how non-traditional bookselling in faith-based organizations can be a powerful grassroots channel for Christian titles.

Speaker
TBA
Week 2

Week 2: Thursday, November 7, 1:00-2:30 pm ET





Session I

Grooming Christian Authors for Crossover Success

November 7, 2019, 1:00-1:45 p.m. ET

The trend in publishing has been toward spiritual content that is often not strictly religious. Is it here to stay? In this session, we’ll discuss this trend, and strategies to help Christian authors extend their readership to mainstream audiences. We’ll also examine demographic shifts, like the millennials shift from church in some cases, and what it means for Christian publishing in the long run.

Speaker
Susan TjadenSenior EditorWaterBrook Multnomah Publishing

Session II

Tips for Maximizing Online Book Sales for Christian Authors

November 7, 2019, 1:45-2:30 p.m. ET

With online book sales increasing all the time, it’s more vital than ever that Christian authors find ways to market themselves online and focus on digital sales. This session will examine how to crack the most important marketplaces for Christian books with tried and true techniques from an expert in the field.

Speaker
Whitney HallbergDigital Sales ManagerHarperCollins Christian Publishing




Week 3

Week 3: Wednesday, November 13, 1:00-2:30 pm ET





Session I

Lessons From a Faith-Based Publicist

November 13, 2019, 1:00-1:45 p.m. ET

Learn from a publishing expert in this informative [and insightful] session. We’ll cover how to effectively garner media attention for a faith-based title in both specialty and mainstream news outlets and how to harness an author’s existing following.

Speaker
Alisse Goldsmith-WissmanPublicity ManagerIndependent Publishers Group

Session II

Lessons Learned from Top Christian Social Channels

November 13, 2019, 1:45-2:30 p.m. ET

In this hands-on demo session, you’ll take a peek inside the world of a top content creator and learn what it takes to create their inspiring social content. You’ll come away with insight into the ins-and-outs of the process, as well as the effort behind it.

Speaker
TBA




Week 4

Week 4: Wednesday, November 20, 1:00-2:30 pm ET





Session I

Lessons on How To Engage and Serve Diverse Christian Audiences

November 20, 2019, 1:00-1:45 p.m. ET

Diversity matters for social good. But publishers who support diverse Christian authors and books are seeing audience engagement that proves diversity is also makes good business sense. In this session, you’ll learn about the importance of inclusion from a variety of perspectives and walk away with fresh ideas for engaging your audience.

Speaker
Helen LeeMarketing DirectorInterVarsity Press

Session II

Lessons from Literary Agents in Christian Sphere

November 20, 2019, 1:45-2:30 p.m. ET

In this closing session, we’ll explore the value of the relationship between agent and editor. You’ll learn how this crucial relationship can impact the success of a title and be the backbone of a successful book campaign.

Speaker
Kathryn A. HelmersManaging PartnerCreative Trust Literary Group













Save big when you enroll before September 27
Instructors

Click on any instructor's photo to learn more about them.
Alisse Goldsmith-Wissman
Independent Publishers Group
Alisse Goldsmith-Wissman
Independent Publishers Group
Alisse Goldsmith-Wissman is the publicity manager for Independent Publishers Group. Previously she served for nearly a decade as publicity manager for InterVarsity Press, a Christian publishing house with both trade and academic lines. She created publicity campaigns for bestsellers like The Road Back to You by Ian Morgan Cron and Suzanne Stabile and Liturgy of the Ordinary by Tish Harrison Warren. She also directed publicity for groundbreaking books like Jonathan Wilson-Hartgrove's Reconstructing the Gospel, the acclaimed essay collection Still Evangelical, Sharon Garlough Brown's Sensible Shoes series, and Dominique Gilliard's Rethinking Incarceration. A book nerd at heart, she's always looking for the next great read to curl up with on a day off. She lives in the Chicago area with her husband, Matt.
Whitney Hallberg
HarperCollins Christian Publishing
Whitney Hallberg
HarperCollins Christian Publishing
Whitney Hallberg is a digital sales manager at HarperCollins Christian Publishing. In addition to managing relationships with audiobook partners and other digital accounts, she negotiates retail contracts as part of the HarperCollins digital business development team. Whitney began her publishing career as an editor at Foreword Reviews. She worked as a subsidiary rights manager at HarperCollins Christian Publishing before joining the digital sales team. She lives in Nashville and enjoys travel and cycling.
Kathryn A. Helmers
Creative Trust Literary Group
Kathryn A. Helmers
Creative Trust Literary Group
Kathryn A. Helmers (B.A. English, The King's College; M.A. English, The University of Denver; M.A. Clinical Counseling, Belmont University) is managing partner for Creative Trust Literary Group LLC in Nashville. Her forty years in publishing began with magazine editorial in New York City and continued in Colorado Springs and Nashville with book publishing experience at all levels of editorial work from copyediting to acquisitions, management of publishing divisions, collaborative book writing, and most recently over two decades as a literary agent in both general-market and Christian-market categories of non-fiction and fiction.
Helen Lee
InterVarsity Press
Helen Lee
InterVarsity Press
Helen Lee is the Associate Director of Strategic Partnerships and Initiatives at InterVarsity Press (IVP). She previously served as the Director of Marketing and as an Associate Editor at IVP. Helen is also a published author and has contributed to numerous books, devotionals, and study Bibles. She is passionate about elevating voices of color in both publishing and beyond. Helen lives in the Chicago area with her husband, Brian, and their three fast-growing sons.
David Moberg
HarperCollins Christian Publishing
David Moberg
HarperCollins Christian Publishing
David Moberg is a publishing veteran with over 40 years' experience in the industry and is the current senior vice president of book publishing for HarperCollins Christian Publishing and HarperCollins Focus. Dedicating his entire career to the publishing craft, specifically in the realm of Christian Publishing, Moberg has worked with legendary authors Billy Graham, Max Lucado, John MacArthur, Charles Swindoll, Frank Peretti, Jim Dobson, David Jeremiah, Anne Graham Lotz, and many others. Under his leadership books like Heaven Is For Real, The Magnolia Story, Jesus Calling, Total Money Makeover, Bonhoeffer, The Best Yes, For the Love, Same Kind of Different As Me and hundreds of others became bestselling books that transformed the hearts and minds of countless individuals and brought a new perspective to the intersection of faith and life.

David began his career with Wm. B. Eerdmans in Grand Rapids, Michigan and later established his own full-service advertising agency providing expertise to various entities in the publishing industry. In 1989, Moberg joined Word Publishing which was acquired in 1992 by Thomas Nelson Publishing out of Nashville, Tennessee. In the last decade Moberg has played a significant role in the merger of Thomas Nelson and Zondervan—together forming HarperCollins Christian Publishing. Since the company's successful integration, Moberg has overseen its book publishing efforts including the launch of two general market imprints, HarperCollins Leadership and Harper Horizon. As the leading provider of inspirational content, the company is now poised to reach more people than ever before with stories and material that will enable readers to better understand the world around them. Moberg resides in Nashville, Tennessee with Cathy, his wife of 44 years.

Susan Tjaden
WaterBrook Multnomah Publishing
Susan Tjaden
WaterBrook Multnomah Publishing
Susan Tjaden is senior editor of non-fiction at WaterBrook & Multnomah, Christian imprints of Penguin Random House. In her 14 years of publishing, she has specialized in both acquisition and developmental editing of a wide variety of genres, from memoir to Christian living to creative gift products. Her not-so-secret passion is narrative nonfiction, where she loves to help authors use their personal stories to help readers discover insights about themselves, both in life and faith. She also leads the cross-departmental gift product development team that created the top selling coloring book in the Christian/general crossover market.
Alisse Goldsmith-Wissman
Independent Publishers Group
Alisse Goldsmith-Wissman
Independent Publishers Group
Alisse Goldsmith-Wissman is the publicity manager for Independent Publishers Group. Previously she served for nearly a decade as publicity manager for InterVarsity Press, a Christian publishing house with both trade and academic lines. She created publicity campaigns for bestsellers like The Road Back to You by Ian Morgan Cron and Suzanne Stabile and Liturgy of the Ordinary by Tish Harrison Warren. She also directed publicity for groundbreaking books like Jonathan Wilson-Hartgrove's Reconstructing the Gospel, the acclaimed essay collection Still Evangelical, Sharon Garlough Brown's Sensible Shoes series, and Dominique Gilliard's Rethinking Incarceration. A book nerd at heart, she's always looking for the next great read to curl up with on a day off. She lives in the Chicago area with her husband, Matt.
Whitney Hallberg
HarperCollins Christian Publishing
Whitney Hallberg
HarperCollins Christian Publishing
Whitney Hallberg is a digital sales manager at HarperCollins Christian Publishing. In addition to managing relationships with audiobook partners and other digital accounts, she negotiates retail contracts as part of the HarperCollins digital business development team. Whitney began her publishing career as an editor at Foreword Reviews. She worked as a subsidiary rights manager at HarperCollins Christian Publishing before joining the digital sales team. She lives in Nashville and enjoys travel and cycling.
Kathryn A. Helmers
Creative Trust Literary Group
Kathryn A. Helmers
Creative Trust Literary Group
Kathryn A. Helmers (B.A. English, The King's College; M.A. English, The University of Denver; M.A. Clinical Counseling, Belmont University) is managing partner for Creative Trust Literary Group LLC in Nashville. Her forty years in publishing began with magazine editorial in New York City and continued in Colorado Springs and Nashville with book publishing experience at all levels of editorial work from copyediting to acquisitions, management of publishing divisions, collaborative book writing, and most recently over two decades as a literary agent in both general-market and Christian-market categories of non-fiction and fiction.
Helen Lee
InterVarsity Press
Helen Lee
InterVarsity Press
Helen Lee is the Associate Director of Strategic Partnerships and Initiatives at InterVarsity Press (IVP). She previously served as the Director of Marketing and as an Associate Editor at IVP. Helen is also a published author and has contributed to numerous books, devotionals, and study Bibles. She is passionate about elevating voices of color in both publishing and beyond. Helen lives in the Chicago area with her husband, Brian, and their three fast-growing sons.
David Moberg
HarperCollins Christian Publishing
David Moberg
HarperCollins Christian Publishing
David Moberg is a publishing veteran with over 40 years' experience in the industry and is the current senior vice president of book publishing for HarperCollins Christian Publishing and HarperCollins Focus. Dedicating his entire career to the publishing craft, specifically in the realm of Christian Publishing, Moberg has worked with legendary authors Billy Graham, Max Lucado, John MacArthur, Charles Swindoll, Frank Peretti, Jim Dobson, David Jeremiah, Anne Graham Lotz, and many others. Under his leadership books like Heaven Is For Real, The Magnolia Story, Jesus Calling, Total Money Makeover, Bonhoeffer, The Best Yes, For the Love, Same Kind of Different As Me and hundreds of others became bestselling books that transformed the hearts and minds of countless individuals and brought a new perspective to the intersection of faith and life.

David began his career with Wm. B. Eerdmans in Grand Rapids, Michigan and later established his own full-service advertising agency providing expertise to various entities in the publishing industry. In 1989, Moberg joined Word Publishing which was acquired in 1992 by Thomas Nelson Publishing out of Nashville, Tennessee. In the last decade Moberg has played a significant role in the merger of Thomas Nelson and Zondervan—together forming HarperCollins Christian Publishing. Since the company's successful integration, Moberg has overseen its book publishing efforts including the launch of two general market imprints, HarperCollins Leadership and Harper Horizon. As the leading provider of inspirational content, the company is now poised to reach more people than ever before with stories and material that will enable readers to better understand the world around them. Moberg resides in Nashville, Tennessee with Cathy, his wife of 44 years.

Susan Tjaden
WaterBrook Multnomah Publishing
Susan Tjaden
WaterBrook Multnomah Publishing
Susan Tjaden is senior editor of non-fiction at WaterBrook & Multnomah, Christian imprints of Penguin Random House. In her 14 years of publishing, she has specialized in both acquisition and developmental editing of a wide variety of genres, from memoir to Christian living to creative gift products. Her not-so-secret passion is narrative nonfiction, where she loves to help authors use their personal stories to help readers discover insights about themselves, both in life and faith. She also leads the cross-departmental gift product development team that created the top selling coloring book in the Christian/general crossover market.
How It Works

For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.

Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.

WHAT IS IT?

Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.

Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.

WHAT YOU NEED

All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!

REFUND POLICY

Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.

Contact Us

Want to learn more about PWedu? Contact us at pw@edmaker.co.

Interested in sponsoring? Contact Cevin Bryerman at cbryerman@publishersweekly.com.